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Data integration hurdles

At today’s Data Matters Conference, organized by Research Conferences (MRS), Tim spoke of the technical and organizational barriers that often need to be overcome, when integrating attitudinal data from survey research with transactional and behaviural data from corporate databases, websites and data warehouses.

Tim has also written up a case study, which will be appearing in the April issue of Research magazine. A summary of Tim’s presentation will shortly be appearing in the International Journal of Market Research, alongside other highlights from the conference.

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