Results of the seventh annual software survey conducted by meaning ltd, the 2010 Globalpark Market Research Software Survey, are now available. This unique survey provides both a snapshot of where the market research profession is with regard to its technology, and also, by looking across all the years of the survey, reveals some longer-term trends in how technology is being used.
Highlights of the 2010 study include new questions on social media research and the methods used to collect and also to analyse this kind of data; on survey routers used to optimise online samples, and on testing strategies commonly applied to online surveys. There are some interesting revelations about the extent to which market research is turning to other data sources as a source of insight, beyond the conventional survey, and some surprising regional variations exposed on this and several other questions too. Some fascinating longer-term trends are appearing in the areas of interviewing modes, sample use, research data reporting and delivery methods.
Based on a 15-minute online interview with senior executives in 213 market research companies worldwide, this a truly global study. It is sampled in such a way as to mirror the relative size of market research activities in different countries, and this year, some 30 different countries are represented.
Use the link below to download the 2010 report, free of charge.
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What is the state of technology in the global market research industy? For an in-depth answer to this question, you can now read our report from the 2008 Confirmit Annual MR Software Survey.
Shown here are two trend charts with data from several editions of the survey – left: plans to change software, and right: trends in mixed mode research requirments
The study shows that the MR industry is suffering efficiency problems with the technology it is using today. Not surprisingly, perhaps, two fifths of respondents say they are planning to change their software over the next two years, and many seem to want to make a clean sweep by bringing new software into virtually every area.
With five years of data, we can now see some consistency in the trends that are emerging, such as in reporting methods and in research modes and the use of mixed methodologies. The results give real food for thought for software developersand the market research industry alike.
We are most grateful for Confirmit’s continued support in sponsoring this research and also for allowing us to publish these results – which are of enormous value to the industry as a whole.
Meaning conducted the survey and wrote the report. We would like to thank the 215 respondents from market research companies from around the world who willingly shared their insights with us.