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Mobile research warrants more attention

Hands holding out a collection of mobile phones

June’s Quirks magazine is examining the state of mobile interviewing. “I don’t see a lot of researchers getting terribly excited about mobile research,” says Tim Macer, MD of meaning, in an interview in the magazine. “And I think they could perhaps be a bit more excited because there are some situations where it can really improve engagement among respondents.”

Tim also speculates on impact of Apple’s new iPad on research, the mobility of mobile research and some of the constraints that the mobile channel places on survey design.

  • Read an excerpt from the article which will be published in full in June.