Results of the seventh annual software survey conducted by meaning ltd, the 2010 Globalpark Market Research Software Survey, are now available. This unique survey provides both a snapshot of where the market research profession is with regard to its technology, and also, by looking across all the years of the survey, reveals some longer-term trends in how technology is being used.
Highlights of the 2010 study include new questions on social media research and the methods used to collect and also to analyse this kind of data; on survey routers used to optimise online samples, and on testing strategies commonly applied to online surveys. There are some interesting revelations about the extent to which market research is turning to other data sources as a source of insight, beyond the conventional survey, and some surprising regional variations exposed on this and several other questions too. Some fascinating longer-term trends are appearing in the areas of interviewing modes, sample use, research data reporting and delivery methods.
Based on a 15-minute online interview with senior executives in 213 market research companies worldwide, this a truly global study. It is sampled in such a way as to mirror the relative size of market research activities in different countries, and this year, some 30 different countries are represented.
Use the link below to download the 2010 report, free of charge.
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Globalpark is the new sponsor for the market research industry’s annual international survey into market research software. meaning will continue to design and conduct the survey, as it has done every year since its inception in 2004. Globalpark is a major MR software provider whose product portfolio includes panel, community and survey software and has offices in USA, UK, German and Austria. The sponsorship provides not only an important level of financial support that allows meaning to do this work, but allows meaning to work in partnership with another organization that can contribute know-how and even technical support to the activity.
As Tim Macer of meaning points out: “Having a new sponsor really underscores the impartiality of this survey, and will build on the excellent legacy of the outgoing sponsor”
From 2004 until 2008, the survey, which gives an independent insight into the state of the technology in the global market research industry, was sponsored by Confirmit. It has unearthed some fascinating results, such as in 2008 when it revealed that two-fifths of companies were considering changing their software over the next two years, and many seemed to want to make a clean sweep by bringing new software into virtually every area.
The results of this study are made freely available every year and it has become established as a key source of reference for industry analysts, in publications, in the media and at conferences. Now, the survey will be known by the new name of The Globalpark Annual Market Research Software Survey. The 2009 will build on the existing set of tracker questions, supplemented with a selection of new questions that will focus on topics of current interest. Results from the survey will be released early in 2010.
- News release: Globalpark is the new name to front MR industry annual technology survey (PDF 70K)
As the opening keynote speaker at today’s Mobile Research Conference organised by Globalpark in London, Tim gave a definitive snapshot of the state of mobile interviewing in research.
As source material, he used new research-on-research he conducted before the event. His summary of the benefits and the challenges faced in mobile research was echoed throughout the conference, by early adopters and specialist developers alike.