A major new reference text on marketing research has just been published by Routledge. Entitled “Marketing Research: Critical Perspectives on Business and Management, it has been edited by Dr David Birks, University of Southampton and Tim Macer, meaning ltd (shown above l-r, holding the first copies of their new book.
The work is a scholarly reference text comprising an anthology of 100 seminal papers on just about every aspect of market research from theory to practice. It charts the development of the subject since its early days in the 1940s. The edition forms a part of Routledge’s Master Works series, which are often found in major academic and reference libraries.
As Tim said: “We do feel that this work will be valuable to all students of market research, as it brings together so much thinking in the one place. Our publishers have done an excellent job. The four volumes are beautifully presented, and there is a fantastic index at the back which makes it especially easy to find just about any subject or method that exists in here.”
Tim will be presenting a copy of the four-volume book to the MRS reference library in February.