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New sponsor for Annual MR software survey

Businesswoman working on laptop

Globalpark is the new sponsor for the market research industry’s annual international survey into market research software. meaning will continue to design and conduct the survey, as it has done every year since its inception in 2004. Globalpark is a major MR software provider whose product portfolio includes panel, community and survey software and has offices in USA, UK, German and Austria. The sponsorship provides not only an important level of financial support that allows meaning to do this work, but allows meaning to work in partnership with another organization that can contribute know-how and even technical support to the activity.

As Tim Macer of meaning points out: “Having a new sponsor really underscores the impartiality of this survey, and will build on the excellent legacy of the outgoing sponsor”

From 2004 until 2008, the survey, which gives an independent insight into the state of the technology in the global market research industry, was sponsored by Confirmit. It has unearthed some fascinating results,  such as in 2008 when it revealed that two-fifths of companies were  considering changing their software over the next two years, and many seemed to want to make a clean sweep by bringing new software into virtually every area.

The results of this study are made freely available every year and it has become established as a key source of reference for industry analysts, in publications, in the media and at conferences. Now, the survey will be known by the new name of The Globalpark Annual Market Research Software Survey. The 2009 will build on the existing set of tracker questions, supplemented with a selection of new questions that will focus on topics of current interest. Results from the survey will be released early in 2010.

Read the results: Fifth Confirmit Annual MR Software Survey

What is the state of technology in the global market research industy? For an in-depth answer to this question, you can now read our report from the 2008 Confirmit Annual MR Software Survey.

Shown here are two trend charts with data from several editions of the survey – left: plans to change software, and right: trends in mixed mode research requirments

The study shows that the MR industry is suffering efficiency problems with the technology it is using today. Not surprisingly, perhaps, two fifths of respondents say they are planning to change their software over the next two years, and many seem to want to make a clean sweep by bringing new software into virtually every area.

With five years of data, we can now see some consistency in the trends that are emerging, such as in reporting methods and in research modes and the use of mixed methodologies. The results give real food for thought for software developersand the market research industry alike.

We are most grateful for Confirmit’s continued support in sponsoring this research and also for allowing us to publish these results – which are of enormous value to the industry as a whole.

Meaning conducted the survey and wrote the report. We would like to thank the 215 respondents from market research companies from around the world who willingly shared their insights with us.

External link to report on Confirmit website