Internet surveys may now be the favoured method for a majority of commercial market research surveys, yet uptake has been slower in areas of social policy research and particularly official statistics. When internet penetration is high – and globally, South Korea is among the highest – Internet surveys start to become useful for those compiling official statistics too. It’s a subject the Korea National Statistical Office thinks is now worth exploring and it has convened its first International Workshop on Internet Surveys to bring together experts and practitioners from around the world.
Among the panel of international speakers KNSO has invited to the event, Tim Macer will be presenting a paper on IT applications and their role in supporting online research. The workshop will be taking place in the Metropolitan City of Daejeon in central South Korea in September 2009. The city is South Korea’s science and technology hub, and the home of the national statistics service.
The influential Research Conference Report, which brings a quarterly digest of “important insights from speeches at recent MR and intelligence conferences” featured the stream of technology papers chaired and edited by Tim Macer and presented at the MRS Research 2009 Conference as one of only six it selected for coverage from around forty presentations and workshops at the two-day multi-stream event.
The session featured three speakers: Michael DeNitto, CEO of Marketsight, who addressed the MR benefits of using “Software as a Service”, Leon Walsh from QSR International, looking at advances in computerised textual analysis and video image processing, and Philip Martin from The 3rd Degree who explored where mobile telephony, particularly SMS, could take self-completion interviewing.
Under the headine “Three technologies the can transform research”, RCR judged the session had “highlighted three rising technologies with significant MR potential.” and awarded the talks a straight ‘A’ for relevance. It’s a feature of the reviews, established by RFL’s founder Bob Lederer, that each presentation covered is awarded three scores: for freshness, relevance and practicality , and for the other scores, the verdict was also good: ‘A-‘ for practicality and ‘B’ for freshness.
Another technology-led session was among those featured: Jamie Hamilton (nqual) and Paul Dixon’s (The iD Factor) very brave real-time demo of an interactive online focus group also made the six, under the headline “Shattering myths about online focus groups”, also scoring an ‘A’ for relevance.
You can download the full paper by DeNitto, Macer, Martin and Walsh from our reports page.