How good is the quality of the access panel you are using to feed participants into your online research? How would you begin to assess quality? How can you tell good practice from bad practice? How do you create and sustain a panel that will create robust and reliable samples for market research or social research?
These are the kinds of questions that a new book published by Wiley sets out to answer. The book comprises of 19 chapters which form an encyclopaedia of the issues relating to the use and also the operation of panels for online research. These chapters were curated by a team six editors: Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Göritz, Jon Krosnick, and Paul J. Lavrakas and contain the contributions of 50 authors around the world with a wide range of experience and expertise in the field of online research.
Each chapter is based on original research, and in the same spirit of transparency that the book espouses in the operation of online panels, all of the datasets are also made public for anyone to use in their own research.
Lead editor and contributor to the book, Mario Callegaro said: “The book is trying to answer many questions on the quality of such data. It is amazing that online panels have been used for the past 15 years and yet there is no textbook out there. This is the first book to focus on online quality, something that everyone is struggling with.”
Managing Director of meaning ltd, Tim Macer, was asked to provide the chapter on the technology of online panels. He carried out a survey of all of the technology providers offering software or technology for operating panels, and put together a model of good practice in the technology support for panels, based around ESOMAR’s 26 Questions To Help Research Buyers Of Online Samples.
Tim Macer commented: “As Mario says, little had been published on good practice in the use of online panels, but still less was known about the software people were using, and whether they were up to the task of supporting quality panels with the kind of tools, data recording and reports required. This chapter attempts to provide a framework for panel operators, panel users and software developers to use to promote best practice.”
The book may be purchased online and individual chapters may also be purchased for download directly from the publisher.