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“There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’”, says Tim Macer in an article that appears in the May 2013 issue of ESOMAR’s Research World.

In the article, he interviewed four leading developers working in very distinct areas of mobile research technology. He discusses their different approaches, and summarises the pros and cons of using a dedicated app or surveys modified to work within the browser of a mobile device.



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