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Detail from Tim Macer's ASC 2010 presentation

While detractors have been denouncing PowerPoint as a vehicle for presenting research results for several years now, MR seems to be as wedded to it now as at any time in the past. It’s a topic Tim Macer, MD of meaning ltd explored at the  ASC conference in London “Putting the Pizzazz into Research: renewing the rules of engagement“, in the event’s closing talk “It doesn’t have to be PowerPoint”. In the presentation, Tim observed that PowerPoint is a provided as a client deliverable on 54% of research projects, and examined some of the problems that critics have identified in the use of PowerPoint. He then offered six “antidotes to PowerPoint.

Tim introduced these by explaining: “These are my subjective pick of software products I have seen over the past year where I’ve seen providers offering something that is useful and different in this area. ” Tim’s presentation was given with the aid of  one of the featured tools – Prezi – a new and quite ground-breaking presentation tool.

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