Our annual survey of software, the Confirmit Market Research Software Survey is now out. It features the opinions, predictions and revelations of research technology specialists or decision-makers from 230 companies in 36 countries around the world. This year’s report contains some surprising findings on the influence of New MR on research activity, technology for handling big data and for data visualisation, and approaches to survey takers using mobiles to complete online surveys.
One of the more controversial findings featured in a news story by James Verrinder in Research Live (“Smartphone-ready respondents find research industry unprepared“), and Research magazine ran our feature on some of the highlights in its April 2012 issue, which it also published here in Slideshare. A short review by Tim Macer is also due out in issue 54/4 of the International Journal of Market Research based on his presentation made at ASC’s one-day conference in May.