Latest from the meaning blog
Eight top tips for successful customer case studies
Customer case studies come directly from the customer’s mouth and give prospects the reassurance and confidence that no other marketing materials can achieve. Every website should have them!...
The anatomy of a good customer case study
Case studies are real-life examples of how you or your products have helped customers reach their business goals. They build trust in your offering and thus support you in your goal of...
2017/18 Technology Survey – report now available
The 14th annual technology report is now available. This survey of over 200 research companies worldwide provides unique, valuable insights into the technology that lies behind research. It charts...
MRX and technology – on the road and cautiously edging forward
The belief is that technology moves fast. Our annual survey of technology in the market research industry – done in partnership with FocusVision – is released on June 8th and offers an alternative...
Clichés we all need to ditch in technology marketing
I’m certainly guilty of falling into the temptation of littering my writing with clichés. From my regular perusals of technology company websites I can see others fall into this trap too. There are...
Conference Report: Challenges of Automation, ASC, May 2017
Tim Macer reports on ASC’s May 2017 one-day conference in London: “Satisfaction Guaranteed? The Challenges of Automation in Survey Research” Colin Strong, Ipsos MORI, in the conference keynote, said...