Identifying development and sales opportunities for a new software product for the market research industry.
Dashboard Vision wanted to transform its data visualisation technology from a tool used internally for client projects into a standalone product that its market research customers could use independently.
Meaning’s report gave the management team a better understanding of the competitive landscape and also specific advice on the functionality and user interface that market researchers would need.
“Tim helped us forge ahead with our strategy. We are constantly referring back to their report because it has so much detail. When I talk to people or go to conferences a lot of it is confirmed. With this report, we now understand what we need to build to have maximum advantage.”
Marya Kaska, President at Dashboard Vision
- meaning performed an in-depth evaluation of the software from a series of short web-demonstrations by Dashboard Vision – and provided some feedback during these sessions.
- Dashboard Vision received a detailed report within 10 working days of the last demo session, offering both big-picture analysis and guidance, along with 20 detailed recommendations on priorities for development.
- meaning then hosted a debriefing meeting for developers and product marketing specialists to ask questions and to help to identify priorities.
- The work was undertaken in a time-efficient way and provided at a fixed cost to accommodate Dashboard Vision’s budget.
As a first step, the team at Dashboard Vision gave meaning an in-depth demonstration of the software. Armed with this detailed information and drawing on his wider understanding of the market research industry, Tim Macer from meaning considered the type of market research companies who would be likely to use the technology. He also considered the interaction between the software and typical workflows found within market research companies and their clients. Tim summarised this information in his report, which contained 20 specific recommendations for the development of the Dashboard Vision platform.
“With all the demands of a growing business, we knew we needed expert advice to support our strategy. At the same time, we wanted it done quickly and it was important for us to get an unbiased opinion,” says Marya Kaska, President, Dashboard Vision Inc.
Marya explained that the report gave Dashboard Vision a clear list of functionality that the market research industry would consider “hygiene factors” which, if not provided, would make selling the product difficult. The report also highlighted where Dashboard Vision had strengths. This was “key for us to see where the openings were,” Marya adds. Furthermore, by identifying and categorising different types of potential customers for the software, Dashboard Vision gained valuable insights into how to approach customers and how to design the marketing messaging to promote the product.
Marya concludes that, at a turning point in Dashboard Vision’s history, “Tim helped us forge ahead with our strategy. We are constantly referring back to their report because it has so much detail. When I talk to people or go to conferences a lot of it is confirmed. With this report, we now understand what we need to build to have maximum advantage.”
- In less than a month, Dashboard Vision had a report that provided clarity about where to focus its efforts in developing a market-ready software product.
- The resulting redesigned product has proved to be successful in allowing research project managers, instead of systems engineers, to create and publish data visualisations.
- Adding new pages to portals now takes days instead of months due to recommendations made in the report about optimising various processes.
- Dashboard Vision has been able to identify and prioritise certain client groups and approach them with appropriate messages due to guidance from the report.
About Dashboard Vision
Dashboard Vision Inc. helps market research companies with PowerPoint, Excel and dashboard reporting solutions with its Dashboard Studio software platform.