Market Research Software consulting

Facing major decisions in your IT solutions? Finding it hard to get beyond the vendors’ sales patter? We can help you go beyond the hype and choose wisely.

What we do

Our consultants at meaning bring expertise to the difficult process of evaluating software. We are that safe pair of hands to help you to make a fully informed choice and avoid costly mistakes.

How we do it

  • We start by clarifying your overall objectives and then draw up a detailed list of requirements.
  • Using our extensive knowledge of the market, we suggest possible solutions to meet your needs.
  • We can contact suppliers on your behalf, anonymously if you prefer, to obtain proposals and costs.
  • We assist in managing supplier presentations to ensure you stay in charge, and get all the objective data you need to make an informed choice.
  • If you wish, we can also assist you with contract negotiations, user trials, implementation planning and rollout.

Why meaning?

  • Our consultants are commercially-minded but with a solid background in technology, and especially the technology used in market research
  • We have years of experience in journalism, international marketing communications and also technical writing
  • We are known by our clients for being able to express complex subjects in ways that the intended audience finds easy to follow 
  • As outsiders, we are able to view your product or existing written materials in a new and refreshing light.
  • Many organizations are currently using our material with great success.  Ask us for references.

    Don’t just take our word for it

    Don’t just take our word for it – to read about the experiences of some of our clients click the button below.

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