What is the state of technology in the global market research industy? For an in-depth answer to this question, you can now read our report from the 2008 Confirmit Annual MR Software Survey.
Shown here are two trend charts with data from several editions of the survey – left: plans to change software, and right: trends in mixed mode research requirments
The study shows that the MR industry is suffering efficiency problems with the technology it is using today. Not surprisingly, perhaps, two fifths of respondents say they are planning to change their software over the next two years, and many seem to want to make a clean sweep by bringing new software into virtually every area.
With five years of data, we can now see some consistency in the trends that are emerging, such as in reporting methods and in research modes and the use of mixed methodologies. The results give real food for thought for software developersand the market research industry alike.
We are most grateful for Confirmit’s continued support in sponsoring this research and also for allowing us to publish these results – which are of enormous value to the industry as a whole.
Meaning conducted the survey and wrote the report. We would like to thank the 215 respondents from market research companies from around the world who willingly shared their insights with us.