The latest news from the meaning blog

 

Mobile goes plural

“There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’”, says Tim Macer in an article that appears in the May 2013 issue of ESOMAR’s Research World.

In the article, he interviewed four leading developers working in very distinct areas of mobile research technology. He discusses their different approaches, and summarises the pros and cons of using a dedicated app or surveys modified to work within the browser of a mobile device.

 

 

2011 Software Survey results are out

Our annual survey of software, the Confirmit Market Research Software Survey is now out. It features the opinions, predictions and revelations of research technology specialists or decision-makers from 230 companies in 36 countries around the world. This year’s report contains some surprising findings on the influence of New MR on research activity, technology for handling big data and for data visualisation, and approaches to survey takers using mobiles to complete online surveys.

One of the more controversial findings featured in a news story by James Verrinder in Research Live (“Smartphone-ready respondents find research industry unprepared“), and Research magazine ran our feature on some of the highlights in its April 2012 issue, which it also published here in Slideshare. A short review by Tim Macer is also due out in issue 54/4 of the International Journal of Market Research based on his presentation made at ASC’s one-day conference in May.

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2010 Market Research Software Survey results released

50 pages of charts, tables, analysis and insights await you in the 2010 report

Results of the seventh annual software survey conducted by meaning ltd, the 2010 Globalpark Market Research Software Survey, are now available. This unique survey provides both a snapshot of where the market research profession is with regard to its technology, and also, by looking across all the years of the survey, reveals some longer-term trends in how technology is being used.

Highlights of the 2010 study include new questions on social media research and the methods used to collect and also to analyse this kind of data; on survey routers used to optimise online samples, and on testing strategies commonly applied to online surveys. There are some interesting revelations about the extent to which market research is turning to other data sources as a source of insight, beyond the conventional survey, and some surprising regional variations exposed on this and several other questions too. Some fascinating longer-term trends are appearing in the areas of interviewing modes, sample use, research data reporting and delivery methods.

Based on a 15-minute online interview with senior executives in 213 market research companies worldwide, this a truly global study. It is sampled in such a way as to mirror the relative size of market research activities in different countries, and  this year, some 30 different countries are represented.

Use the link below to download the 2010 report, free of charge.

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Beyond PowerPoint

Detail from Tim Macer's ASC 2010 presentation

While detractors have been denouncing PowerPoint as a vehicle for presenting research results for several years now, MR seems to be as wedded to it now as at any time in the past. It’s a topic Tim Macer, MD of meaning ltd explored at the  ASC conference in London “Putting the Pizzazz into Research: renewing the rules of engagement“, in the event’s closing talk “It doesn’t have to be PowerPoint”. In the presentation, Tim observed that PowerPoint is a provided as a client deliverable on 54% of research projects, and examined some of the problems that critics have identified in the use of PowerPoint. He then offered six “antidotes to PowerPoint.

Tim introduced these by explaining: “These are my subjective pick of software products I have seen over the past year where I’ve seen providers offering something that is useful and different in this area. ” Tim’s presentation was given with the aid of  one of the featured tools – Prezi – a new and quite ground-breaking presentation tool.

Mobile research warrants more attention

Hands holding out a collection of mobile phones

June’s Quirks magazine is examining the state of mobile interviewing. “I don’t see a lot of researchers getting terribly excited about mobile research,” says Tim Macer, MD of meaning, in an interview in the magazine. “And I think they could perhaps be a bit more excited because there are some situations where it can really improve engagement among respondents.”

Tim also speculates on impact of Apple’s new iPad on research, the mobility of mobile research and some of the constraints that the mobile channel places on survey design.

  • Read an excerpt from the article which will be published in full in June.