People at meaning


Tim Macer

market research software, implementation, project management

Tim Macer is the founder of meaning ltd and is the company’s principal consultant. He has worked for over 25 years in the field of information technology for marketing and opinion research. Prior to forming the company in 1993, he was Director of Customer Services for a research software firm and before that, a software programmer and a data processing specialist.

Tim has established a reputation internationally as an authoritative, independent analyst and commentator on software for survey research, and is often called on by industry bodies to provide an independent perspective on the subject. He is a member of the editorial advisory board for the International Journal of Market Research, a full member of the Market Research Society (MRS), serves on the committee of the Association for Survey Computing (ASC). From its inception in 2003 until 2006, Tim was presiding judge for the annual ASC/MRS Technology Effectiveness Award.

As a writer, Tim contributes regularly to two industry-respected magazines – Research magazine in the UK and Quirk’s Marketing Review in the USA – on the subject of software and technology in research, and has published numerous papers and articles on the topic. In 2006, Tim was appointed Visiting Senior Fellow at the University of Southampton, where he is involved in research in the field of marketing analytics.

His work with the internet bank Egg, presented at the MRS Golden Jubilee Conference in 2007, recived the Best New Thinking award in the Research Excellence and Effectivenes Awards. In 2008 he jointly edited the market research reference textbook “Marketing Research: Critical Perspectives” with David Birks, published by Routledge.

Alan Taylor, PhD

leadership, human resources, action research

Alan Taylor has recently completed his PhD in leadership and organizations with the SOLAR Centre at the University of the West of England, and prior to that, a Masters in Voluntary Sector Management. From 2005 to 2007, Alan was a Teaching Fellow at the University of Southampton – teaching, coaching and mentoring voluntary sector managers at postgraduate level, and was recently awarded PG Cert in Higher Education.

Drawing on theories of social constructionism, psychodynamics and postmodernist approaches to management, Alan undertakes short-term intensive systemic interventions with voluntary and public sector organizations. His work is informed by his training in psychosynthesis and group therapy, as well as twenty years experience in senior management.  He develops courses in human resources, designs assessment centres for the recruitment of senior executives and facilitates team workshops using methodologies that bring to the surface the hidden issues that can thwart our best laid plans.

He also provides financial direction to the company, and advises clients on human resources, implementation and management issues.

Andrew Walford

associate, documentation and technical writing

Andrew Walford is a specialist in end-user documentation and has 20 years’ experience in creating user materials for market research software, from quick-start guides to detailed reference materials, from online help systems to training courses.

Andrew has written documentation for a products in various industries, including market research, airline cargo, medicine and legal. He has worked in product engineering  as well as technical communication, but the majority of his work has been creating user assistance for market research software. His clients have ranged from small start-ups to household names.

In 2002, Andrew formed his own company, Document, to focus on producing friendly and effective end-user documentation for software products.

sheila-iso150Sheila Wilson

associate, marketing, writing, research and inquiry

Sheila is an international marketing specialist with particular experience in the market research software marketplace.  She has worked for over ten years in high-tech multinational organizations – including SPSS, Toshiba and Xerox.

Since becoming a meaning associate in 2003, Sheila has turned her hand to a range of projects, including quantitive market research, writing market reports, reviewing and rewriting websites, researching and writing customer success stories, as well as assisting with software selection and evaluation services.

Working at Toshiba in the early 1990s, Sheila developed her marketing skills in technology as she advanced through three different marketing roles within the laptop computer division in Germany.

Moving to Quantime in 1994, and subsequently, SPSS, when it acquired Quantime in 1998, Sheila was instrumental in transforming the company’s marketing materials in its market research software division to make them customer- and solution focused. She became editor of the customer newsletter, with an international circulation of over 15,000.  She was also responsible for PR and a large proportion of the firm’s international marketing materials.

Sheila graduated with an honours degree in International Marketing from Thames Polytechnic (now University of Greenwich) and is a proficient German speaker.

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